Due to the numerous advantages, it offers, the SEO positioning has become a priority for most business and organizations. SEO management consists in all the actions destined to get a better positioning of your website in search engines, such as Google or Bing.
A good positioning in Google brings many advantages, for example, it has been demonstrated that a good SEO positioning increases exponentially the sales on the internet of a business. Moreover, if your site doesn’t appear in the first page of Google, you are losing the 90% of the clicks.
In the last years, SEO positioning and all the tasks related to it have become a priority for businesses. Between these tasks related to SEO, there are activities such as ppc (pay per click) management, link building or AdWords management.
However, the most important task to have a SEO strategy that works, is to create an amazing content and website. This task sounds very easy; however, many organizations forget about it. That is why, in this article we present you 4 simple tips to improve your website.
CREATE AN INCREDIBLE CONTENT
There is a theory called “The theory of the democracy of Google”, which states that if your content is incredible, you will appear in Google. All the strategies you carry out in order to improve your SEO positioning are important, however, if you content is not incredible, all your efforts won’t get the reward you wish.
That is why, you need to create a content that is incredible, original, and that adapts 100% to the needs of your users. In the case your content is not what your users were looking for, then you will get a negative response from them.
Moreover, if your content is new, if your content hasn’t been seen, then it will have more success. People want to see things that are different, so, show them a content that is different!
OPTIMIZE YOUR WEBSITE
It is fundamental that users who click in your website, have an amazing experience surfing on it. If your user has a good experience with your website, he or she will come back. So, what should you do to offer a good experience to users?
First of all, you need to create a website that is beautiful. Your need to create a website that has a design that your users like. Moreover, it is very important that your website is intuitive and easy-to-use, so your users can find easily what they want to see.
Another important feature that your website needs to comply with is that it is fast. You need to optimize the time that your website takes to load. The fastest, the better. Today, we live in a society in which we want to have everything immediately, so, give that to your users and you will make them happy.
CREATE A MOBILE VERSION
Nowadays, there is many people that use their mobile phones to surf on the internet. It is very important that you take this into account when creating your website, and that you create a mobile version, that is also beautiful, fast and easy-to-use.
If you forget to create a mobile version of your website, it doesn’t matter how beautiful is your desktop version, because your client will probably go to another page.
MAKE AN INTERACTIVE WEBSITE
There are two ways in which you can make your website interactive. The first way, is by adding graphic resources, such as images, videos or graphs, that help your users to understand better the information. The websites which have more visual resources than text, work better.
The other way by which you can make your website interactive, is by inviting your users to participate. How can you do this? You can ask them questions, making polls or encouraging them to leave comments. This is very positive, because users will spend more time in your website, and that is seen from a positive perspective by Google.
The author of this article is Leyre Ínigo Lázaro. She studied a double degree in International Relations and a bachelor in Global Communication at the University Of Comillas in Madrid. Leyre is currently collaborating on a project for San Sebastian holiday apartments. She always has new projects in mind and love to overcome challenges. Leyre is a very creative and determined person.